Road To Glory

We have a vision. It’s unclear. Possibly hallucinated. But glorious nonetheless.

Phase 1: The Best Idea Ever

BODKA is imagined while wildly gesturing at a wall covered in old 80's action movie posters.

It is brilliant. It is untested. It is immediately declared “perfect.”

Phase 2: The Launch

A button is pushed. There is cheering.
Nobody knows if it worked.

Spirits are high. This is a good sign.

Phase 3: Spread The Word << YOU ARE HERE

Graffiti appears. Flyers are left on windshields.
Someone tattoos the logo on their bicep.

Momentum is growing. Or maybe it’s just the buzz.

Phase 4: The Takeover

Details redacted.
But trust me: It’s big. Very big.

Phase 5: Regret Nothing

Regardless of outcome, we will party as if we changed the world.

Because in our hearts - we did.